Inspiration
Happy Christmas, Happy Tree
A few days before Christmas, I saw a social media post about two entrepreneurs (London Christmas Tree Rental) who started a side hustle renting Christmas trees to reduce the number of trees that end up in landfall. I created this website in Webflow around the time of Christmas after being inspired by this compelling story.
Moodboard
Font and Color Palette
The color scheme is a mix of traditional Christmas dark green, salmon red, and mint green. The font is Young Serif, a serif typeface designed in 2013 by French designer Bastien Sozeau, which is reminiscent of the font Windsor used in Whole Earth Catalog in the 1970s.
Sketch in Figma
Niching down
I have a clear focus on who I want to serve in the future: purpose-driven brands, conscious and creative entrepreneurs.
I created this in Webflow to demonstrate what I hope to manifest in the future. I want to work with conscious creative entrepreneurs who have a compelling story to tell, and I am here to supercharge purpose-driven brands with creative interactive storytelling.
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